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Why so phenomenal?

My name is Joey and I grew up on the Jersey Shore. It should therefore surprise no one that I come from an Italian-American world where good food is taken very seriously. One day while fantasizing about sandwiches (as I often do), I envisioned a magical place that fully embodied my Soprano’s-esque, Jersey-Italian flare while also living up to my extremely strong opinions about what makes a great sandwich: Joey’s Phenomenal Submarines & Sandwiches. I liked the vibe so much, I shelved the sandwich shop and turned the name into my personal brand.